A strap line is a short description of an organisation or body which provides a brief explanation of its function and purpose. The following description of the AHRC may be used in your material, to provide some background information on the Council:
“The Arts and Humanities Research Council (AHRC) funds world-class, independent researchers in a wide range of subjects: ancient history, modern dance, archaeology, digital content, philosophy, English literature, design, the creative and performing arts, and much more. This financial year the AHRC will spend approximately £98m to fund research and postgraduate training in collaboration with a number of partners. The quality and range of research supported by this investment of public funds not only provides social and cultural benefits but also contributes to the economic success of the UK. For further information on the AHRC, please go to: www.ahrc.ac.uk”.
In the body copy, please ensure that the first written reference to the AHRC provides our title in full, as follows: Arts and Humanities Research Council (AHRC). Thereafter, please use the abbreviated form ‘AHRC’, not A.H.R.C.