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Research and Partnership Development call for the Next Generation of Immersive Experiences

In November 2016, the AHRC and the creative, digital and design KTN successfully co-hosted three workshops. These were able to bring together the cultural and creative industries together with researchers, academics, businesses, institutions and trade associations. The aim of the workshops was to test the appetite for a challenge-led research programme for the creative economy, whilst generating ideas on challenges, and formulate a set of principles and design questions which would inform the development of the initiative/programme itself.  

Immersive and interactive technologies were highlighted as a key challenge area in both our workshops and the ISCF engagement workshops. The AHRC are therefore launching this call on Immersive experiences in partnership with EPSRC. Both AHRC and EPRSC will be co-funding this call but we will also be exploring opportunities throughout the lifetime of this call to link up with ESRC and Innovate UK, and other UKRI funders.

Both the AHRC and EPSRC research communities are key to providing the research function for the UK’s Creative Industries. As such the AHRC working closely with the EPSRC and the RCUK Digital Economy Theme, is launching this call to develop a research programme to bring together organisations within the creative economy with researchers from both the arts and humanities communities and beyond to ensure that:

  • the UK’s world leading Creative Industries and research sectors are in a position to understand, experiment with, and exploit immersive technologies to create new experiences ;
  • the next generation of digital content and services can be conceptualised, produced and exploited within the UK Creative Economy.

This is not a technology-only research programme, nor one exploring interfaces but a programme to explore the new technology-enabled, multi-sensory, narrative, interpretative, and performance experiences that will drive future creative and commercial value. This will require interdisciplinary working between the Arts and Humanities and other disciplines from Psychology to Engineering, and inter-sector working between researchers, creative practitioners, and businesses.

Further details on the context and aims for, and scope of, the call, as well as further information on how to apply can be found in the Call Document. (PDF, 281KB)