Cover, Illustration by Esme, 'The Creda Housecraft Manual'

Cover, Illustration by Esme, 'The Creda Housecraft Manual', Stoke-on-Trent: Simplex Electric Co. and London: Odhams, 1958. Permission IPC Media, a Time Inc. Company. CC-BY-NC-ND.

Stoke-on-Trent: Simplex Electric Co. and London: Odhams, 1958. Permission IPC Media, a Time Inc. Company. CC-BY-NC-ND.

Publisher Odhams Press used the same visual identity across genres and decades when it repurposed cover designs by illustrator Esme (Florence Olive Esme Eve) from The Woman Week-End Book numbers 1 and 2 (1949) for the Creda Housecraft Manual (1958). While the Woman Week-End Books are entertaining selections of short stories, and tips on beauty, housewifery, personal problems, cookery, knitting, and useful things to make’, the Creda Housecraft Manual promotes a household appliance brand forming an example therefore of the ‘advertising cookbooks’ genre.