"Millions of women throughout the world accept and trust Ovulen 1mg"
Several oral contraceptive brands sought market differentiation by presenting motivational models of ideal end users in print campaigns, e.g. the affluent, white multipara. Here, typical racial typing is [ostensibly] reversed, and ‘Ovulen’ claims authority through universality as “The Accepted Contraceptive”. 1969. Physician's circular / Searle, 'Ovulen 1mg'. By kind permission of Pfizer. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0