"Now Women's Freedom is Complete"

"Now Women's Freedom is Complete"

Emancipatory accounts of the Pill’s envisioned impact had been cultivated through corporate literature since 1961, with the American Andromeda campaign [for ‘Enovid’]. This ‘Suffragette’ item anticipates the centrality of reproductive autonomy to second-wave feminists and the nascent Women’s Liberation Movement. 1967. Calendar for 1968 / Eli Lilly & Company, 'C-Quens 21'. With the kind cooperation of Eli Lilly. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0